Brand management is a process which creates a relationship between the brand's products and/or services and the targeted market audience composed of customers and prospective customers. The ultimate goal for brand management is to build brand loyalty through customer satisfaction. Brand management covers the tangible elements of the brand's products and/or services manifested in the actual quality, look, feel and...
Rebranding involves creating a new brand identity for a company's existing brand, product or service. It is often made to reposition the brand in the market with the goal of upgrading the brand's image and moving it up the market. Another reason for rebranding is getting rid of an undesirable image associated with the initial branding in the...
The branding strategy is responsible for designing a plan to increase the brand equity and customer brand loyalty by enhancing the exposure for the brand in the market. In order to do that, the branding strategy often covers creating the brand's vision, promise and competitive advantages. The brand's competitive advantages also called competitive edges are what differentiate it from...
The brand identity is a combination of visual elements (name, logo, slogan, fonts, colors, etc…) that identify and differentiate a brand from other brands. The brand identity creation service involves brand concept creation, brand analysis, corporate naming, corporate color choice, font choice, logo design, word mark, symbol, slogan, shapes, styles, corporate identity and website look and feel. Markeona is also specialized in brand identity creation for...
Markeona offers a comprehensive range of branding services designed to create a strong brand identity that identifies and differentiates a business and its products or services from other businesses. To create a strong brand, Markeona researches, analyses and defines different criteria that go into building the right brand identity which reflects the desired brand positioning. Markeona's branding services start...