Brand Management

Brand management is a process which creates a relationship between the brand’s products and/or services and the targeted market audience composed of customers and prospective customers. The ultimate goal for brand management is to build brand loyalty through customer satisfaction. Brand management covers the tangible elements of the brand’s products and/or services manifested in the actual quality, look, feel and price of the product or service as well as intangible elements such as the customer’s experience or emotional connection with the brand.