The branding strategy is responsible for designing a plan to increase the brand equity and customer brand loyalty by enhancing the exposure for the brand in the market. In order to do that, the branding strategy often covers creating the brand's vision, promise and competitive advantages. The brand's competitive advantages also called competitive edges are what differentiate it from...
The brand identity is a combination of visual elements (name, logo, slogan, fonts, colors, etc…) that identify and differentiate a brand from other brands. The brand identity creation service involves brand concept creation, brand analysis, corporate naming, corporate color choice, font choice, logo design, word mark, symbol, slogan, shapes, styles, corporate identity and website look and feel. Markeona is also specialized in brand identity creation for...
Markeona offers a comprehensive range of branding services designed to create a strong brand identity that identifies and differentiates a business and its products or services from other businesses. To create a strong brand, Markeona researches, analyses and defines different criteria that go into building the right brand identity which reflects the desired brand positioning. Markeona's branding services start...
The marketing strategy identifies the goals that any given business needs to achieve through its marketing efforts. People often have difficulty understanding the difference between a marketing strategy and a marketing plan. To clearly identify what a marketing strategy is vs a marketing plan simply think of the strategy as the "what" and the plan as the "how". The marketing strategy is...
Markeona's provides its clients with a broad array of marketing services that cover every business's marketing needs. All companies understand the importance of marketing and either have in house employees to take care of all marketing efforts or rely on an external supplier for marketing services. Unfortunately, a lot of people don't really understand the...