A marketing plan is a thorough blueprint which describes all the marketing efforts that any given organization needs to carry out to implement its marketing strategy. A marketing plan covers strategic marketing planning for the achievement of the clients’ short and long term business goals as set by the marketing strategy. A typical marketing plan covers: Mission Statement Goals...
The Marketing Mix is an essential marketing tool used to describe the brand's product or service offering. The initial Marketing Mix was defined through the 4 Ps, those being: Product – Price – Place – Promotion. Recently with the rising awareness of the importance of customer driven organizations, the model was...
Marketing consultancy is a service responsible for helping businesses receive professional advice related to their products or service marketing matters. Markeona's marketing consultancy service takes the form of one-on-one meetings with clients. During these meetings, a marketing consultant from Markeona acts as an external consultant providing expertise and advice for a variety of key marketing and branding decisions and processes. Marketing consultancy covers, but is...
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Search Engine Optimization (SEO) is a process which utilizes a set of tactics and techniques that higher the rank of a website making it appear on the earlier search results of search engines such as Google, Bing, Yahoo, MSN, etc… The ultimate goal for SEO is to get more visitors to the website and accordingly increase its exposure and/or sales. Optimizing...