18 Aug How to Build a Successful Brand?
Building a successful brand is different from creating a brand identity. Creating your brand’s name, logo and tagline is just a part of creating a strong brand. Some brand owners are able to create their own brand name and/or tagline, and sometimes even sketch a logo. On the other hand, many resort to a branding agency in Egypt to help them or even hire some talent from another country. Nowadays, there are many reputable branding agencies in Egypt that help a lot of businesses to build successful brands.
How to Build a Successful Brand?
Starting a successful brand involves
1- Creating brand strategy
2- Brand identity
3- Brand Marketing
1- Brand Strategy Creation
The first step to start your own brand is to have a brand strategy, but it requires expertise and tools to create it. So if you don’t have the experience and/or time to create your own brand strategy, consider a digital marketing agency to take care of that for you, or you can take a shot at it using the following tips:
Effective brand strategies involve the following:
- Defining your brand’s purpose, vision and mission clearly
- Understanding your targeted market audience
- Analyzing your competitors and learning the best practices
- Defining and showcasing your brand’s competitive advantages
- Positioning your brand by associating it with a certain idea in the minds of your audience
- Creating a brand message and story, that should preferably be emotional and short
2- Brand Identity Creation
After successfully creating your brand strategy, you need to make sure that your brand is exposed and recognizable. That’s when the brand identity kicks in, and must be strong and unique. It needs to clearly define your brand, make it memorable and differentiate it from other brands.
Creating a brand identity includes: (Brand Name, Logo and Tagline).
- Logo: visually identifies and differentiates your brand from others on the market.
- Tagline: helps position your brand in the market.
3- Brand Marketing
Without proper marketing, your brand will unfortunately remain unknown, even if you’ve created a strong brand strategy and brand identity. In Egypt, more than one successful digital marketing company can help you with building brand awareness, and continue to market your brand ensuring that it’s connected to its prospective customers. Additionally, a Web development company can create a website for your brand that functions as the face of your brand, as well as a marketing and/or selling tool.
You can create brand awareness and grow your brand through:
- Your own website
- Search Engine Optimization (SEO)
- Paid Advertising
- Email Marketing
- Social Media Platforms