There are lots of logos that people easily forget, while there are other logos that people are able to recognize without even reading the brand name. Because a strong logo can impact your brand in the market and make your business grow better, it’s vital...
Building a successful brand is different from creating a brand identity. Creating your brand’s name, logo and tagline is just a part of creating a strong brand. Some brand owners are able to create their own brand name and/or tagline, and sometimes even sketch a...
Rebranding involves creating a new brand identity for a company's existing brand, product or service. It is often made to reposition the brand in the market with the goal of upgrading the brand's image and moving it up the market. Another reason for rebranding is getting rid of an undesirable image associated with the initial branding in the...