What is Black Hat SEO and How to Avoid It?

What is Black Hat SEO and How to Avoid It?

Black Hat SEO refers to a set of practices and techniques used to increase your website rank on a search engine result page (SERP) with methods that are against search engine instructions and acceptable practices.

Recently, many SEO freelancers are heading to the use of Black Hat SEO because it increases the website rank faster than the acceptable practices. Reputable digital marketing companies are more likely to avoid Black Hat SEO because they mostly care about maintaining client relations and word of mouth.

The use of Black Hat SEO techniques often ends in penalties from Google’s Search Engine, so make sure to avoid these techniques or seek a reputable digital marketing company to help you with utilizing White Hat and organic methods for your SEO strategy.  

Black Hat SEO Tactics to Avoid

1. Keyword Stuffing

Filling your pages with repeated keywords that sound unnatural won’t help you in achieving Google rank, conversely, the result will be negative.

2. Hidden Links or Text

Making the links or text the same as the background color to hide them, is another unacceptable practice that is sometimes used to stuff keywords. Renowned digital marketing agencies recommended not to add hidden links or texts as Google will notice and penalize the website.

3. Cloaking

Cloaking is showing a different piece of content to search engine crawlers from what appears to the website visitors. 

4. Automatic Content Generation

One of the common techniques of Black Hat SEO is to generate content automatically without writing relevant or unique content. Creating unique and relevant content for your website is a must for SEO. This is something that you need to do on a regular basis, or if you’d prefer, you can hire an experienced digital marketing agency that does SEO friendly content writing.

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