Markeona’s offering for advertising services includes a select choice of the most commonly needed advertising tools and methods used in today’s modern world. Advertising is no longer restricted to television ads, radio ads and newspaper ads, there is now a whole new world of instantaneous, cost effective and creative modern advertising methods. Markeona’s advertising services focus on the smart, low cost advertising channels that allow target focusing and instantaneous results. Markeona’s advertising services include:
Pay Per Click Advertising PPC
Online advertising, also often called internet advertising is a relatively new form of advertising that uses the internet to communicate promotional messages to the prospective customers. Channels for Online advertising include social media marketing, website banner advertising and search engine advertising. The most common types of ads include Pay Per Click ads (PPC), Pay Per Impression ads (CPM), pop up ads and banners. The service of Online advertising manages online ads by ensuring the proper verbal and visual look and feel of the ads and that they adhere to the brand identity and contain a strong content with an appealing catchy design. The service also includes market segmentation which identifies the right market segment/s that the business targets to ensure delivering the message to the right audience.
Pay Per Click Advertising (PPC), or Cost Per Click, is one of the strongest and most effective types of online advertising. It is designed in a way that the advertiser would only pay once the viewer actually Clicks on the ad as opposed to the Pay Per Impression (CPM) ads which would charge the advertiser for every time the ad was displayed to the viewer even if not clicked. Pay Per Click Advertising (PPC) is usually charged in a fixed cost per click or in the form of a bidding system, where the advertiser would bid on the click cost and accordingly get the number of times the ad is displayed. Some of the best channels for Pay Per Click Advertising (PPC) are Google AdWords and Google+, Facebook, LinkedIn, Yelp and YouTube’s Pay Per Watch.
The print advertising service is responsible for creating the design look and feel for any advertisement that is print on paper. The service also includes creating the content of the ad in terms of text and promotional message. The final product could be in the form of magazine advertisement, newsletter, brochure, flyer or any advertisement that is print on paper. The print advertising service covers choosing the right medium for advertising according the targeted market segment/s. Another criterion taken into consideration while working on print advertising designs is to ensure that the ad visual adheres to the brand identity and reflects the brand’s market position.