Online advertising, also often called internet advertising is a relatively new form of advertising that uses the internet to communicate promotional messages to the prospective customers. Channels for Online advertising include social media marketing, website banner advertising and search engine advertising. The most common types of ads include Pay Per Click ads (PPC), Pay Per Impression ads (CPM), pop up ads and banners. The service of Online advertising manages online ads by ensuring the proper verbal and visual look and feel of the ads and that they adhere to the brand identity and contain a strong content with an appealing catchy design. The service also includes market segmentation which identifies the right market segment/s that the business targets to ensure delivering the message to the right audience.