Pay Per Click Advertising (PPC), or Cost Per Click, is one of the strongest and most effective types of online advertising. It is designed in a way that the advertiser would only pay once the viewer actually Clicks on the ad as opposed to the Pay Per Impression (CPM) ads which would charge the advertiser for every time the ad was displayed to the viewer even if not clicked. Pay Per Click Advertising (PPC) is usually charged in a fixed cost per click or in the form of a bidding system, where the advertiser would bid on the click cost and accordingly get the number of times the ad is displayed. Some of the best channels for Pay Per Click Advertising (PPC) are Google AdWords and Google+, Facebook, LinkedIn, Yelp and YouTube’s Pay Per Watch.
