The print advertising service is responsible for creating the design look and feel for any advertisement that is print on paper. The service also includes creating the content of the ad in terms of text and promotional message. The final product could be in the form of magazine advertisement, newsletter, brochure, flyer or any advertisement that is print on paper. The print advertising service covers choosing the right medium for advertising according the targeted market segment/s. Another criterion taken into consideration while working on print advertising designs is to ensure that the ad visual adheres to the brand identity and reflects the brand’s market position.