Digital Marketing Services

Markeona’s provides its clients with a broad array of marketing services that cover every business’s marketing needs. All companies understand the importance of marketing and either have in house employees to take care of all marketing efforts or rely on an external supplier for marketing services. Unfortunately, a lot of people don’t really understand the difference between marketing, branding and advertising and tend to use these terms interchangeably. Markeona’s marketing services include:

Digital Marketing Consultancy

Digital Marketing Strategy

Digital Marketing Planning

Digital Marketing Mix

Social Media Marketing

Social media marketing is responsible for increasing the business’s exposure and traffic through online social media sites. It entails creating accounts for each individual business on different social media and linking them to the business’s website to increase the traffic and achieve higher visibility. It also involves creating posts, ads and extensions on different social media channels. A very significant part of proper Search Engine Optimization (SEO) is the strong presence through social media links. Social media marketing utilizes -but is not limited to- the following channels:

1. Facebook
2. Instagram
3. Google Plus+
4. Twitter
5. LinkedIn
6. Youtube

The content copywriting service includes creating content for company profiles, mission and vision statements, websites, print advertisements, advertorials, press releases, online banners, outdoor advertisements, forms, proposals, sales kits, gift vouchers, discount coupons and pay per click ads. content copywriting services also cover proof reading and editing which enhance sentence structuring, writing style and formatting. content copywriting for websites includes creating relevant content as well as keywords and descriptions that achieve higher rankings in search engine results known as ‘organic’ Search Engine Optimization (SEO).

Digital Marketing consultancy is a service responsible for helping businesses receive professional advice related to their products or service marketing matters. Markeona’s marketing consultancy service takes the form of one-on-one meetings with clients. During these meetings, a marketing consultant from Markeona acts as an external consultant providing expertise and advice for a variety of key marketing and branding decisions and processes. Digital Marketing consultancy covers, but is not limited to:

1. Marketing strategy
2. Positioning statement
3. Market segmentation
4. Identifying competitive advantages
5. Branding strategy
6. Marketing material
7. Online presence

The marketing strategy identifies the goals that any given business needs to achieve through its marketing efforts. People often have difficulty understanding the difference between a marketing strategy and a marketing plan. To clearly identify what a marketing strategy is vs a marketing plan simply think of the strategy as the “what” and the plan as the “how”. The marketing strategy is “what” the business goals are, while the marketing plan is “how” the business intends to achieve its goals (marketing strategy) through its marketing efforts (marketing plan). The marketing strategy covers:

1. Market Analysis
2. Organization Analysis
3. Industry Analysis
4. Organization Mission
5. Overall Objectives
6. Marketing Objectives
7. Financial Objectives

A marketing plan is a thorough blueprint which describes all the marketing efforts that any given organization needs to carry out to implement its marketing strategy. A marketing plan covers strategic marketing planning for the achievement of the clients’ short and long term business goals as set by the marketing strategy. A typical marketing plan covers:

1. Mission Statement
2. Goals and Objectives
3. Competitive Advantages
4. SWOT Analysis
5. Industry Analysis
6. Competitor Analysis
7. SWOT Analysis
8. Target Market
9. Market Positioning
10. Marketing Mix (4Ps, 4Cs, 7Ps or 7Cs)

The marketing mix is an essential marketing tool used to describe the brand’s product or service offering. The initial marketing mix was defined through the 4 Ps, those being: Product – Price – Place – Promotion. Recently with the rising awareness of the importance of customer driven organizations, the model was redefined through the 4Cs, these being: Commodity (Customer Needs) – Cost – Convenience – Communication.

For the newer models to incorporate the service offerings, the term 7Ps and 7Cs was introduced. The 7Ps “Extended Marketing Mix” adds: People – Process – Physical Evidence to the initial four. The 7Cs “Compass Model” places the Corporation and Competition in the center surrounded by: Commodity – Cost – Channel – Communication and then around these four comes: Customer – Circumstances.

Online advertising, also often called internet advertising is a relatively new form of advertising that uses the internet to communicate promotional messages to the prospective customers. Channels for Online advertising include social media marketing, website banner advertising and search engine advertising. The most common types of ads include Pay Per Click ads (PPC), Pay Per Impression ads (CPM), pop up ads and banners. The service of Online advertising manages online ads by ensuring the proper verbal and visual look and feel of the ads and that they adhere to the brand identity and contain a strong content with an appealing catchy design. The service also includes market segmentation which identifies the right market segment/s that the business targets to ensure delivering the message to the right audience.

Pay Per Click Advertising (PPC), or Cost Per Click, is one of the strongest and most effective types of online advertising. It is designed in a way that the advertiser would only pay once the viewer actually Clicks on the ad as opposed to the Pay Per Impression (CPM) ads which would charge the advertiser for every time the ad was displayed to the viewer even if not clicked. Pay Per Click Advertising (PPC) is usually charged in a fixed cost per click or in the form of a bidding system, where the advertiser would bid on the click cost and accordingly get the number of times the ad is displayed. Some of the best channels for Pay Per Click Advertising (PPC) are Google AdWords and Google+, Facebook, LinkedIn, Yelp and YouTube’s Pay Per Watch.