A marketing plan is a thorough blueprint which describes all the marketing efforts that any given organization needs to carry out to implement its marketing strategy. A marketing plan covers strategic marketing planning for the achievement of the clients’ short and long term business goals as set by the marketing strategy. A typical marketing plan covers:
- Mission Statement
- Goals and Objectives
- Competitive Advantages
- SWOT Analysis
- Industry Analysis
- Competitor Analysis
- SWOT Analysis
- Target Market
- Market Positioning
- Marketing Mix (4Ps, 4Cs, 7Ps or 7Cs)