What’s Bounce Rate and What’s a Good Average for it?

What’s Bounce Rate and What’s a Good Average for it?

Bounce rate is the percentage of visitors who leave a webpage immediately without continuing to navigate other pages or take any actions. So, a higher bounce rate means that you couldn’t engage the visitors or make them interact with your website. If you’re a marketer or a digital marketing agency, it’s imperative to learn about bounce rate.


Why is bounce rate so important?

  • Bounce rate lets you know how people engage with your web page content.
  • A higher bounce rate lets you know that your web pages have some issues with responsiveness, content and/or speed.
  • As a digital marketing company, knowing that the bounce rate is higher than it should be is a red flag that calls for fixing some issues and improving the digital marketing strategy.


What is a good average for bounce rate?

In fact, to know the good average for your bounce rate, make sure to compare your website’s bounce rate with other websites in the same industry. For example, it’s not right to compare a website for a “web design company” with an “ecommerce website” that sells products.

In general, a high bounce rate is between “56% to 70%”, “41% to 55%” would be the average bounce rate and an excellent bounce rate is in the range of “26% to 40%”.


How to decrease high bounce rates on your website?

  • Optimize the loading time of your pages
  • Optimize your content readability
  • Include a clear call to action to make visitors take actions
  • Make sure that your website is responsive and user-friendly
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