Why Do Most Brands Use Video Content on Social Media Channels?

Why Do Most Brands Use Video Content on Social Media Channels?

Since 2020, Instagram and TikTok have proven to a lot more people, and accordingly, a lot of brands started focusing on video content more than written content and images.

Video Content Marketing is a great way to make people aware of your brand and increase engagement through social media platforms including Facebook, Instagram, TikTok and YouTube. At the present time, if we take a look at small brands, global brands or social media influencers, we’ll find that they use video content marketing on their social media platforms.

Why is Video Content Marketing so important?

Now, the most successful marketers, as well as social media agencies, and branding agencies know the value of video marketing and how to invest in creating it. It is an essential part of any digital marketing strategy. Also, it’s efficient in increasing brand awareness and engagement.

Here are some tips for creating video content for marketing on social media:

– Focus on Storytelling

Tell an emotional story about your product/service to attract more audiences, and let them interact with your video. For example, we are a branding agency in Egypt, we can present examples of how our agency helped a lot of businesses to create and grow their own brand.

– Give your Audience Value, Don’t Focus Only on Sales

In fact, your audience gets bored from promotions and advertisements, so encourage them by giving value to increase the engagement of the video. For example, as a digital marketing company, we give our audiences some tips about digital marketing, or we could create a video that covers some of these tips.

– Keep the Video Short 

Be concise and try to make the video as short as possible. Also try to capture your audience’s attention in the first 10 seconds.



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