The marketing strategy identifies the goals that any given business needs to achieve through its marketing efforts. People often have difficulty understanding the difference between a marketing strategy and a marketing plan. To clearly identify what a marketing strategy is vs a marketing plan simply think of the strategy as the "what" and the plan as the "how". The marketing strategy is...
Markeona's provides its clients with a broad array of marketing services that cover every business's marketing needs. All companies understand the importance of marketing and either have in house employees to take care of all marketing efforts or rely on an external supplier for marketing services. Unfortunately, a lot of people don't really understand the...
A marketing plan is a thorough blueprint which describes all the marketing efforts that any given organization needs to carry out to implement its marketing strategy. A marketing plan covers strategic marketing planning for the achievement of the clients’ short and long term business goals as set by the marketing strategy. A typical marketing plan covers: Mission Statement Goals...
The Marketing Mix is an essential marketing tool used to describe the brand's product or service offering. The initial Marketing Mix was defined through the 4 Ps, those being: Product – Price – Place – Promotion. Recently with the rising awareness of the importance of customer driven organizations, the model was...
Marketing consultancy is a service responsible for helping businesses receive professional advice related to their products or service marketing matters. Markeona's marketing consultancy service takes the form of one-on-one meetings with clients. During these meetings, a marketing consultant from Markeona acts as an external consultant providing expertise and advice for a variety of key marketing and branding decisions and processes. Marketing consultancy covers, but is...