November 2013

Off-page Optimization covers all the activities that take place on other pages away from the given website page. This includes optimizing any webpage not through the website itself but rather through links pointing to the website such as backlinks or what are often called one way backlinks. Prior to doing Off-page Optimization, Markeona's SEO specialists put a great amount...

Manual directory submission is the process of manually submitting a website to searchable online directories. This process is an integral part of external link building for Off-page Optimization as it helps search engines find the submitted website and identify it as more important than other non directory indexed websites. Because there are thousands...

Search Engine Optimization (SEO) is a process which utilizes a set of tactics and techniques that higher the rank of a web site making it appear on the earlier search results of search engines such as Google, Bing, Yahoo, MSN, etc… The ultimate goal for SEO is to get more visitors to the web site and accordingly...

PPC Advertising, or Cost Per Click, is one of the strongest and most effective types of online advertising. It is designed in a way that the advertiser would only pay once the viewer actually Clicks on the ad as opposed to the Pay Per Impression (CPM) ads which would charge the advertiser for every time the ad was...